Zahra Hosseini is a Digital Marketing Strategist specializing in branding, media planning, and data-driven campaign strategy. She currently works as a Senior Media Planner at Gray Media, the local owner of 12 On Your Side in Richmond, Virginia, where she develops and executes integrated media strategies for both local and national clients.

Her expertise spans digital advertising across channels including streaming TV, audio, display, video, search, and social media. Zahra is known for turning complex data into clear, actionable insights and building strategies that effectively balance brand awareness with measurable performance.

Prior to her current role, Zahra worked across advertising and media agencies, supporting clients across a wide range of industries. She later transitioned to an in-house marketing role in Canada focused on radio, where she contributed to branding and marketing efforts across 57 stations nationwide. This combined agency and in-house experience allows her to bring a well-rounded, strategic perspective to her work.

Zahra’s international career—from Iran to Canada and now the United States—has shaped her ability to adapt strategies across diverse markets and audiences.

She holds a Master’s degree in Marketing and a Bachelor’s degree in Electrical Engineering, bringing a strong analytical and data-driven approach to her work.

Zahra is passionate about helping businesses grow through thoughtful marketing strategies and enjoys sharing practical, real-world insights that professionals can apply immediately.